COMMERCIAL STRATEGY · CUSTOMER ANALYTICS

Turning Customer Insight Into Measurable Commercial Growth

Incremental Revenue Consultants helps businesses uncover growth opportunities, strengthen customer value and translate commercial insight into measurable revenue impact.

Explore Our Capabilities

Discover CVM Impact Engine™

Insights. Strategy. Results.

COMMERCIAL PERFORMANCE

Growth Opportunity Map

ACTIVE

IDENTIFIED REVENUE POTENTIAL

Revenue Growth

Opportunities

SEGMENTS PRIORITIZED BY VALUE & MOMENTUM

ABOUT IRC

Growth Should Be Measurable.

We turn customer and commercial insight into opportunities businesses can act on.

Incremental Revenue Consultants (IRC) is a commercial growth and customer strategy consultancy focused on helping businesses unlock more value from their existing customer relationships. We combine customer analytics, segmentation, commercial strategy and performance measurement to identify where growth opportunities exist — and build practical strategies to capture them.

Our approach goes beyond recommendations. We focus on measurable outcomes: stronger customer value, improved retention, increased revenue and clearer commercial decision-making.

INSIGHTS

Understand customer behaviour, value and commercial opportunity.

STRATEGY

Turn insight into focused, actionable growth initiatives.

RESULTS

Measure commercial impact and continuously optimize performance.

OUR CAPABILITIES

Commercial Growth, Built Around Your Customers

We help businesses identify, prioritize and capture opportunities across the customer lifecycle — combining analytics, commercial strategy and disciplined measurement.

Customer Analytics & Segmentation

Turn customer data into actionable segments, identify behavioural patterns and uncover high-value commercial opportunities.

Customer Value & Retention

Understand what drives customer value, engagement and attrition — then develop targeted strategies to strengthen relationships and reduce avoidable churn.

Revenue Growth & Commercial Optimization

Identify opportunities to increase customer spend, improve proposition performance and generate incremental revenue from the existing customer base.

Performance Measurement & Decision Support

Establish clear KPIs, measurement frameworks and commercial reporting that connect customer initiatives to measurable business outcomes.

From insight to intervention to measurable impact.

INTRODUCING OUR FLAGSHIP TELECOM SOLUTION

CVM Impact Engine™

MEASURE. OPTIMIZE. GROW.

A practical Customer Value Management operating system built for telecom teams that need to turn customer activity into measurable commercial impact.

01 — Find the Opportunity

Identify where customer value sits using segmentation, churn, ARPU and customer behaviour.

02 — Design the Intervention

Turn commercial opportunities into structured campaigns, treatments, offers and targeting strategies.

03 — Execute with Control

Coordinate campaign activity with clear targeting rules, scheduling and pre-launch quality controls.

04 — Prove the Impact

Measure campaign lift, incremental revenue and ROI using disciplined target-and-control methodologies.

05 — Tell the Commercial Story

Turn CVM performance into clear management insight using the Management Command Centre, KPI scorecards and executive-ready reporting.

RUN CVM WITH A SYSTEM — NOT A COLLECTION OF DISCONNECTED SPREADSHEETS.

BUILT FOR PRACTICAL CVM MANAGEMENT

From Customer Insight to Measurable Commercial Impact

CVM Impact Engine brings the core disciplines of Customer Value Management into one connected operating system—helping teams identify opportunities, design interventions, execute with control, measure incremental impact and communicate results to leadership.

Built to Turn CVM Work Into Commercial Decisions

Actionable, not theoretical
Built around practical CVM management workflows.

Measurement built in
Measure campaign lift, incremental revenue, churn, ARPU and ROI with disciplined methodologies.

Management ready
Turn customer and campaign performance into clear commercial decisions and executive-ready reporting.

Explore CVM Impact Engine →

Get the Free CVM Measurement Starter Pack

WHO WE SERVE

Built for Businesses That Want More Value From Their Customers

Incremental Revenue Consultants works with organizations seeking to strengthen customer value, improve retention, uncover revenue opportunities and make better commercial decisions through data and disciplined measurement.

Telecommunications

Strengthen customer value management, retention, segmentation, monetization and measurable campaign performance.

Financial Services

Apply customer analytics and lifecycle strategies to strengthen retention, deepen relationships and identify commercial opportunities.

Consumer & Service Businesses

Turn customer behaviour and transaction data into actionable opportunities for growth, retention and stronger customer value.

Commercial & Customer Teams

Equip leaders and teams with clearer measurement frameworks, decision support and customer-growth strategies.

THE INDUSTRY MAY CHANGE. THE COMMERCIAL QUESTION REMAINS: WHERE IS THE UNTAPPED CUSTOMER VALUE?

FREE TELECOM CVM RESOURCE

Start Measuring CVM Impact More Effectively

Download the free Telecom CVM Measurement Starter Pack—a practical starting point for teams that want to strengthen campaign measurement and connect CVM activity to commercial outcomes.

A Practical Starting Point for Better CVM Measurement

Measure what matters
Build greater discipline around campaign performance and commercial outcomes.

Strengthen your approach
Use practical measurement frameworks designed around real telecom CVM challenges.

Experience the methodology
See how disciplined CVM measurement connects campaign activity to measurable commercial outcomes.

Get the Free Starter Pack →

Download the Free Starter Pack →

Our Team

The People Behind IRC

Incremental Revenue Consultants brings together professionals with experience across customer strategy, analytics, commercial performance and execution. We combine complementary expertise around one objective: helping businesses turn customer opportunity into measurable growth.

Fadil Lee
Customer Value Management Lead

Commercial strategy and customer value leader with experience across telecommunications, analytics, revenue growth, retention and business transformation.

Daveon Dunkley, CFA, CAFCA
Commercial & Finance Strategy Consultant

Daveon brings expertise in business strategy, financial analysis, and commercial optimization. He helps organizations unlock growth opportunities, strengthen pricing strategies, and drive market expansion, combining financial discipline with data-driven insights to deliver measurable business results.

INSIGHT INTO STRATEGY. STRATEGY INTO ACTION. ACTION INTO MEASURABLE RESULTS.

Let's Talk

Where Is Your Next Growth Opportunity?

Whether you're looking to strengthen customer value management, improve retention, uncover revenue opportunities or explore CVM Impact Engine™ for your team, we'd be happy to start the conversation.

Whether you’re looking to strengthen customer value management, improve retention, uncover revenue opportunities or explore CVM Impact Engine™ for your team, we’d be happy to start the conversation.

Talk to Incremental Revenue Consultants

Tell us what you're trying to solve. We'll use your enquiry to understand the opportunity and determine the most useful next step.

Tell us what you’re trying to solve. We’ll use your enquiry to understand the opportunity and determine the most useful next step.

Tell Us About Your Opportunity

READY TO FIND YOUR NEXT GROWTH OPPORTUNITY?

Turn Customer Insight Into Measurable Commercial Growth

Whether you need to strengthen customer strategy, improve commercial performance or bring greater discipline to how results are measured, Incremental Revenue Consultants can help turn opportunity into action.

Talk to Us →

Explore CVM Impact Engine™ →